Target Audience
Description
The target audience for this website is young group or solo travelers as well as unmarried and married couples between the ages of 20 and 30, graduated from university or is a university student with an average income of US $ 15,000 to US $ 40,000 per year who want to receive up-to-date information on weather conditions, tourist and educational information about the southeastern part of Idaho in the area of three cities (Preston, Soda Springs, Fish Haven) in order to plan their trip to this area.
Personas
Persona №1 - University Student
Mary Williams
Demographics:
- 21 years old
- Single
- Earning a B.A. in Art
Goals and tasks:
- She wants to get her bachelor's degree and become a graphic designer
Environment:
Most of all, she uses her computer and phone to study and search for information on the Internet during the day and spend an average of five hours a day online. Maria identifies herself as an intermediate Internet user.
Persona №2 - Software Test Engineer
John Anderson
Demographics:
- 29 years old
- Married
- Has a B.S. in Computer Science
Goals and tasks:
- He wants to gain more work experience and advance in his career to get the position of QA Team Coordinator
Environment:
He mainly uses a computer at work to perform job duties and his phone for the internet in a spare time, spending an average of 6 hours a day online. John refers himself to an advanced Internet user.
Scenarios
Scenario №1
A young married couple from Utah is going to go next week to visit their old friends in Preston, Idaho, and they don’t know what the weather will be there, whether it will rain or not. By visiting the website, they will be able to get an up-to-date weather forecast for the next week in this place and plan whether they will need to take a raincoat with them.
Scenario №2
A student at Idaho State University is starting summer vacation soon and would like to visit Soda Springs and nearby tourist attractions, but she has never been there before and would like to plan her trip in advance, taking into account the weather and gathering the necessary tourist information related to this place. The site visitor will be able to get a description with pictures of tourist places to visit and also find out the weather conditions of this place.
Scenario №3
It's spring time. A young unmarried couple from Wyoming enjoys sports and travels together in other states, and this time they would like to visit Fish Haven, in neighboring Idaho, next weekend for outdoor activities. They can access the website for all the information they need on outdoor activities in the Fish Haven area, taking into account the local weather.
Scenario №4
A group of young friends from California love to go fishing on the lake and explore new fishing spots and have always been attracted to Bear Lake in southeastern Idaho, where they have never been before. But before embarking on such a trip, they would like to know what time of the year it is better to go fishing there and what weather conditions they can expect at different times of the year on this lake. By visiting the site, they will be able to find out statistical information about weather conditions in the Bear Lake area at different times of the year, as well as the nearest weather forecast in this place and a useful fishing guide on this lake.
Scenario №5
Two young couples from neighboring Utah love to attend all kinds of festivals, carnivals and events and would like to visit Preston, Idaho, but do not know when such events are held in this place in the year. The site will provide such visitors with information on the timing of events of this kind in this place, as well as reliable information about the local weather, which should always be taken into account.