Target Audience
Description
The target audience of the site is representatives of enterprises, organizations and individual entrepreneurs aged 25 to 65 years old who graduated from universities, concerned about the socio-economic climate of the local community of the municipality of Budva in the country of Montenegro, and interested in entering into a voluntary partnership of enterprises and professionals working together to build a healthy local economy and improve the quality of life in society by expanding their professional network with other businesses and professionals in the local community to strengthen business relationships and increase the potential for new business opportunities.
Personas
Persona №1 - Aspiring Individual Entrepreneur
Katarina Novaković
Demographics:
- 28 years old
- Single
- Has a BSc in Economic and Finances
Goals and tasks:
- She wants to connect with a like-minded group dedicated to helping businesses prosper and grow in the local community, as well as to seek assistance or mentorship from established business people.
Environment:
Most of all, she uses her computer and phone to complete her business tasks during work hours and to search for information on the Internet during the day and spends an average of 6 hours a day online. Katarina identifies herself as an advanced Internet user.
Persona №2 - Experienced Hospitality Entrepreneur
Marko Jovanović
Demographics:
- 49 years old
- Married
- Has a BSc in Economics
Goals and tasks:
- He has extensive professional experience in the hospitality business and is currently a co-owner and member of the Board of Directors of "Montenegro Beladria Resort DOO" and wants to contribute to maintaining the community's economic stability by communicating the needs of hospitality industry, one of the main profitable industries in the country's economy.
Environment:
He mainly uses a computer at work for performing business duties and outside of work stays in touch with his business partners using his tablet and using his phone to access the Internet in his spare time, spending an average of 9 hours a day online. Marko refers himself to an experienced Internet user.